Job Description
Growth Marketing Manager (Full‑Time, Remote) (Paid Media Focus)
Position Overview
Own day to day execution and optimization of paid media for a subscription ecommerce company (Mystery Tackle Box / Catch Co) that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.
Core Responsibilities
- Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture
- Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results
- Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend
- Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative...