Job Description
About the Role
We are seeking a results‑driven New Logo Campaign Manager to join our B2B Growth Marketing team. This role focuses on strategizing, executing, and optimizing global campaigns to drive net‑new customer acquisition within a specific industry vertical.
Key Responsibilities
- Plan, execute, and optimize full‑funnel campaigns targeting new logo acquisition across priority financials, traders, and other verticals, geographies, and channels.
- Collaborate with the Director of Growth Marketing to align campaign plans with GTM plans and pipeline goals.
- Work with product marketing and content marketing to develop tailored messaging and solution sets.
- Own new logo campaign management to drive channel performance improvements and journey management.
- Execute integrated campaigns across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows, and webinars.
- Coordinate event operati...