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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.
Job Description
Responsibilities
- Growth Marketing & Platform Campaign Strategy
- Lead the planning and execution of growth marketing initiatives to drive TikTok Shop GMV, user acquisition, and engagement in Malaysia.
- Develop and implement integrated marketing strategies for major platform campaigns (e.g., Double Day, Payday, Mega Sale campaigns).
- Identify key growth levers across traffic, creators, merchants, and platform incentives to maximize campaign impact.
- B2C Marketing (Consumer Growth)
- Drive consumer‑facing marketing strategies to increase awareness, traffic, and purchase conversion for TikTok Shop.
- Work closely with creator ecosystem teams to activate creator‑led marketing initiatives including livestream and short‑form content campaigns.
- Optimize campaign performance using data insights to improve conversion, engagement, and ROI.
- B2B Marketing (Seller & Creator Ecosy...