Job Description
Senior Growth Manager – Direct to Consumer (DTC)
The Senior Growth Manager – Direct to Consumer (DTC) is responsible for leading PayJoy’s digital acquisition strategy across key markets including Mexico, Brazil, and Colombia. This role drives scalable and profitable growth through performance marketing, funnel optimization, and cross‑functional collaboration with Risk, Product, and Analytics teams. The position focuses on acquiring high‑quality customers while optimizing CAC, improving conversion, and ensuring strong portfolio performance.
Responsibilities
- Own the DTC acquisition strategy and execution across paid and owned channels (Google, Meta, TikTok, OEMs, affiliates), driving scalable and efficient customer growth.
- Plan, launch, and optimize campaigns across multiple markets, testing creatives, audiences, and bidding strategies to maximize ROI and minimize CAC.
- Analyze performance using cohort‑based metrics (LTV, CAC, pa...