💼 Full-Time Position

Head, Customer Value Growth & Agent Activation

🏢
Prudential plc
📍 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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Location
Kuala Lumpur, Malaysia
📅
Posted
June 04, 2026
⏰
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Job Summary

:

Responsible for driving customer value growth through deeper engagement, repurchase, and strong agency activation of the existing customer base.

This role leads the end-to-end strategy and execution across customer engagement, martech enablement, customer analytics, repurchase campaigns, and agency activation — ensuring customer insights are translated into targeted actions and effectively executed through agency channels to drive stronger customer relationships, higher product penetration, and sustainable business growth.

The role serves as a critical bridge between Marketing, Distribution, Data, and Operations to deliver personalised, data-driven, and scalable customer growth initiatives

PRINCIPAL DUTIES & RESPONSIBILITIES:

  • Lead the overall strategy to drive customer value growth through engagement, repurchase, customer deepening, and agency activation initiatives

  • Own and optimise customer...