Job Description
Role Overview
This is a full-stack marketing role responsible for building brand, driving awareness, and generating high-quality leads through content, social media, and campaigns.
Key Responsibilities
Develop and execute content strategy across platforms (LiinkedIn, Instagram, YouTube, WhatsApp, Website)
Create educational and engaging content aligned with advisory-led approach
Manage social media channels and improve reach, engagement, and consistency
Plan and execute lead generation campaigns (organic + paid)
Work on branding initiatives including campaigns, messaging, and storytelling
Collaborate with design and sales teams for campaign execution
Track performance metrics (CPL, CTR, engagement, conversion)
Requirements
5 - 8 years of experience in digital marketing or content marketing
Strong understanding of social media platforms and content formats
Ability to simp...