Job Description
Overview
The Head of Wealth Marketing is a high-impact leadership role responsible for architecting and executing the end-to-end growth strategy for the bank's affluent and high-net-worth client base. Reporting to the Chief Marketing Officer (CMO), the role serves as the primary marketing strategist for the Retail Wealth Management (RWM) division, bridging the gap between product development and client experience. It focuses on defining distinct customer personas—ranging from Priority to Private Banking—and enhancing the bank’s Customer Value Proposition through exclusive strategic partnerships and high-tier branding. The position supports business and market share growth by creating a seamless, premium customer journey that positions the organization as a preferred partner and thought leader in the wealth management space.
Key Responsibilities
- Lead, plan, and execute the overall Wealth Segment Strategy, bridging traditional brand initiatives wit...