Job Description
About the Role
We are looking for a brand builder not a brand manager. Someone who can take a consumer insight and turn it into a brand that people feel something about. You will own a brand end-to-end at Meolaa, from positioning and product to packaging, content, and commercial performance. This is a P&L role as much as it is a creative one. You will be expected to think like a founder, move like an operator, and obsess like a consumer.
What You'll Own
Brand Strategy & Positioning
Own the brand's identity, voice, and long-term positioning in the market
Translate consumer insights into sharp, differentiated brand narratives
Define and protect the brand's whitespace what it stands for and what it doesn't
Lead packaging, design, and product brief development in collaboration with creative and category teams
P&L & Commercial Ownership
Own the brand P&L revenue, mar...