Job Description
Reports to:
CEO & Co-Founder
Job Overview:
As Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.
Key Responsibilities:
- Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity
- Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience
- Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.
- Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.