Job Description
As Head of Consumer Insights, you'll build and lead the function that answers most important question: What do customers really need? You'll own quant + qual research, customer segmentation, brand tracking, and insight activation. This is a senior leadership role partnering directly with CPO, CMO, and Country GM to drive customer‑centric growth in Singapore and APAC.
What You'll Own
- Insights Strategy : Define and execute the consumer insights roadmap aligned to business priorities — product launches, market expansion, retention, pricing
- Research Leadership : Lead end‑to‑end quant and qual studies: U&A, concept testing, pricing studies, NPS/CSAT, brand health, UX research, ethnographies
- Segmentation & Personas : Own customer segmentation, jobs‑to‑be‑done, and persona frameworks. Make them living tools used by Product & Marketing daily
- Voice of Customer : Synthesize insights from surveys, analytics, s...