Job Description
As Head of Consumer Insights, you'll build and lead the function that answers most important question: What do customers really need? You'll own quant + qual research, customer segmentation, brand tracking, and insight activation. This is a senior leadership role partnering directly with CPO, CMO, and Country GM to drive customer-centric growth in Singapore and APAC.
What You'll Own
- Insights Strategy: Define and execute the consumer insights roadmap aligned to business priorities — product launches, market expansion, retention, pricing
- Research Leadership: Lead end-to-end quant and qual studies: U&A, concept testing, pricing studies, NPS/CSAT, brand health, UX research, ethnographies
- Segmentation & Personas: Own customer segmentation, jobs-to-be-done, and persona frameworks. Make them living tools used by Product & Marketing daily
- Voice of Customer