Job Description
You’ll lead the customer experience strategy for Global’s consumer-facing digital products, with CRM and owned communications channels as your primary levers for growth, engagement and loyalty.
Sitting in the Consumer Growth team and reporting to the Director, Consumer Product, you’ll lead a team of four, overseeing always‑on activity and driving the launch of new, high‑impact campaigns across our apps, websites, smart speakers, in‑car and TV apps.
You’ll work across some of the UK’s biggest media brands, including Capital, Heart, Smooth, Radio X, LBC, Classic FM and Gold.
Key Responsibilities
- CRM, communications channels & lifecycle performance (40%): Own the day‑to‑day performance of our core customer communications channels in Braze, including email, in‑app messaging, push notifications and onsite messaging. Oversee all live and always‑on lifecycle activity across brands, from onboarding to reactivation, ensuring campaigns are well segme...