Job Description
Capital Economics is seeking a commercially accountable Head of Demand Generation to lead new logo acquisition across its macroeconomic subscriptions, consulting and advisory businesses.
The role owns the end-to-end acquisition engine spanning inbound demand generation, campaign orchestration, digital evaluation journeys and sales-led acquisition programmes. Working closely with Sales leadership, the successful candidate will be accountable for pipeline growth, conversion performance and new logo revenue contribution.
The position sits at the centre of Capital Economics’ GTM transformation programme and operates as a commercially integrated acquisition leadership role connecting Marketing, Sales, Product and the global Economist team.
The role will work closely with the Digital Acquisition & Conversion Manager, who will own digital journey optimisation, web conversion, analytics, behavioural routing and conversion tooling infrastructure.
Key Respons...