Job Description
Head of Department, Branding and Marketing
The Head of Department, Branding and Marketing leads brand strategy, integrated marketing campaigns, and market intelligence to strengthen brand positioning and business growth.
A. Brand Management and Governance
- Define, refine, and uphold brand strategy, positioning, architecture, and identity across all touchpoints.
- Ensure consistent brand messaging, tone, and communication standards across all channels.
- Track and analyze brand performance metrics (awareness, perception, equity)...