Job Description
The Head of Digital Marketing will lead the evolution of our digital ecosystem, customer experience, and digital demand generation. This role is responsible for transforming our website and social platforms, owning marketing automation and the digital technology stack, enabling digital sales tools, and creating a holistic, data-driven view of the customer journey.
Operating at a senior leadership level, the role will ensure digital marketing drives measurable commercial impact while delivering best-in-class, customer-centric experiences.
Key Responsibilities
Evolution of the .com Experience & User Experience
- Own the strategic evolution of the company website.
- Lead improvements to UX, accessibility, performance, and conversion.
- Optimise digital journeys through insight and testing and constant evolution of the digital platform