Job Description
You turn brand love into measurable growth—connecting shelf, screen, and doorstep with data, product, and storytelling. If you’ve scaled digital engines for FMCG portfolios, this is your next build.
You’ll craft the strategy, win belief with C‑suite stakeholders, lead multi‑disciplinary squads, and deliver end‑to‑end transformations for flagship FMCG brands.
What you’ll do: Set the playbook: Define the digital growth strategy and portfolio roadmap across e‑com, retail media, marketplaces, CRM/loyalty, and last‑mile. Deliver revenue outcomes: Lift penetration, frequency, and basket size; improve contribution margin and CLV with clear KPIs and OKRs. Lead high‑impact squads: Orchestrate product, data, media, CX, and engineering to ship pilots fast, scale wins, and sunset what doesn’t work. Build the stack: Select and integrate platforms (commerce, CRM/CDP, PIM/DAM, CMS, loyalty, martech, RPA) for speed, reuse, and ...