Job Description
Overview:
The Brand and Pet Owner (BAPO) Lead will lead the development and execution strategic marketing initiatives to drive brand growth, market share and customer & consumer loyalty toward Royal Canin. This role oversees brand positioning, product portfolio, digital strategy, consumer insights and go to market executions across all channels.
Responsibilities:
Strategic Leadership
- Develop and execute annual and long-term marketing strategy aligned with company growth goals
- Lead brand positioning and portfolio strategy across product lines (dry, wet, treats, functional nutrition, etc.)
- Identify market opportunities through consumer insights and competitive analysis
- Drive category growth through innovation and differentiation
Brand Management
- Oversee & ensure brand identity, messaging, and storytelling
- Ensur...