Job Description
Who we are looking for:
As Head of Marketing, you will lead Datapharm’s marketing function at a pivotal point in our growth. You will own the positioning, promotion, and protection of the Datapharm brand across all touchpoints.
You will build and execute a marketing strategy that serves two distinct stakeholder groups: (1) pharma customers- our economic buyers, supporting complex, multi-stakeholder B2B buying journeys, driving pipeline and revenue growth (ARR) - and (2) healthcare professionals (HCPs)- our product ‘end users’, driving awareness, engagement, and adoption through more B2C-style communications, education, and a compelling digital experience. A strong understanding of AI adoption in martech is essential.
This is a senior leadership role requiring both strategic vision and strong operational execution.
What you’ll be doing:
Strategic Planning & Execution
As Head of Marketing, you will lead Datapharm’s marketing function at a pivotal point in our growth. You will own the positioning, promotion, and protection of the Datapharm brand across all touchpoints.
You will build and execute a marketing strategy that serves two distinct stakeholder groups: (1) pharma customers- our economic buyers, supporting complex, multi-stakeholder B2B buying journeys, driving pipeline and revenue growth (ARR) - and (2) healthcare professionals (HCPs)- our product ‘end users’, driving awareness, engagement, and adoption through more B2C-style communications, education, and a compelling digital experience. A strong understanding of AI adoption in martech is essential.
This is a senior leadership role requiring both strategic vision and strong operational execution.
What you’ll be doing:
Strategic Planning & Execution
- Develop and implement a marketing strategy aligned to business obj...