Job Description
Description
Position at LeoVegas UK
ABOUT THE ROLE
The Head of Marketing will own and lead our brand health agenda, with a clear mandate to grow brand awareness and consideration in order to raise the ceiling on new customer acquisition and grow our overall share of the market.
This role is accountable for defining and delivering our ATL marketing proposition end-to-end. From creative strategy and messaging, through to the execution of large-scale brand campaigns, you will ensure our brand shows up consistently, distinctively and effectively across all external touchpoints.
You will work closely with internal media, brand and creative teams, alongside external brand and creative agencies, to deliver integrated campaigns that ladder into the key drivers of brand consideration. You will also play a critical role in aggregating and aligning activity delivered by other teams, particularly Sports and Casino, ensuring a joined-up story across...