Job Description
Overview
As Head of Marketing for a leading online trading and investment company, you will manage the Singapore market, oversee the legacy brand, launch new B2C products, and attract new audiences. The role requires driving team performance across digital channels, optimizing marketing efforts, and expanding into emerging markets.
Responsibilities
- Lead the marketing strategy for Singapore, including legacy brand management and new B2C product launches.
- Develop and execute marketing campaigns across social media (TikTok, Instagram) and digital channels, focusing on metrics and optimization.
- Collaborate with internal stakeholders, such as compliance, to manage risk and ensure regulatory alignment.
- Oversee marketing budgets and make investment decisions across channels in each market.
- Adapt global strategy to local markets, establishing growth campaigns tailored to emerging markets.