Job Description
Job Summary
Develop and execute a long-term category vision aligned with retailer strategies and shopper insights. Lead channel strategies and trade investments to drive growth and profitability while building a high-performance team and strong partnerships.
Responsibilities
- Develop and communicate a compelling long-term vision integrating category goals, retailer strategies, shopper insights, competitive landscape, and market potential to align and motivate stakeholders.
- Execute channel frameworks across modern trade, distributive trade, and digital commerce by analyzing shopper missions, defining segmentation, and implementing a 6Ps strategy to win in every channel.
- Build and foster a high-performance team culture and collaborate effectively with cross-functional stakeholders to translate category and channel objectives into actionable joint business plans.
- Establish and maintain strong, in...