Job Description
Job Title - Head of Trade Marketing & E-commerce
MAIN RESPONSIBILITIES
- Develop and implement the company's marketing strategy for the online and offline sales channels of the store chain
- Manage and grow the product site on Shopify
- Ensure product listings are complete and kept up to date
- Oversee website SEO optimization
- Set up and manage Google Ads
- Manage and promote Instagram
- Work with bloggers and influencers
- Drive traffic to the website and to the retail stores
- Increase conversion from store/website visitors into sales
- Grow online and offline sales
- Manage the company's marketing calendar
- Plan and execute trade-marketing activities across the retail network
- Develop and run seasonal campaigns, special offers, and events to attract customers
- Design sales-growth and in-store traffic stimulation mechanics
- Coordinate with suppliers and...