Job Description
Job Description Accountable for IMC planning and execution for local leagues and international tournaments, ensuring alignment with overall marketing strategy and objectives. Develop integrated marketing plans and define seasonal, monthly, and weekly content directions in collaboration with internal stakeholders (regional teams, other markets) and external partners (clubs, KOLs, partners, etc.). Coordinate regional marketing efforts while adapting campaigns to local audiences, including localized social media strategies, influencers, and esports figures to drive engagement. Responsible for requesting, producing, and performing quality control of creative assets for each project, including series branding, key visuals, banners, trailers, and other marketing materials. Work closely with internal teams (design, video editing, legal, procurement) and external resources (production houses, agencies, KOLs, etc.) to br...
1. IMC Marketing Planning