Job Description
Key Responsibilities
Strategic Leadership
- Act as the MLEU marketing advisor to EMEA business and marketing stakeholders.
- Define and prioritize marketing strategies aligned with vertical growth objectives.
- Lead the development and execution of integrated marketing plans and client campaigns.
Campaign Execution & Enablement
- Design and execute multi-geo multi-channel awareness and lead generation campaigns.
- Develop persona profiles and client segmentation strategies.
- Create and activate client journeys through research, messaging and validation
- Support regional Field Marketing team in effective local activation of integrated campaign.
- Establish and track KPIs to measure campaign effectiveness and ROI.
Partnerships & Collaboration
- Design joint marketing initiatives ...