Job Description
Overview
As an Industry Marketing Manager, you will develop, manage, and execute strategic marketing campaigns to increase revenue, develop new markets, block competition, and build community within the infrastructure market. You will partner with a domain-specific subject matter expert to understand the market trends and audience needs; develop messaging and content; and create campaigns with a diversified marketing channel mix in order to build a long-term marketing strategy for a specific market(s) within the infrastructure industries.
A day in the life can consist of creating a wide range of content; executing events and webinars; market research; monitoring industry and technology trends; reporting campaign performance; working with professional associations; and co-marketing with Esri strategic partners. A successful Industry Marketing Manager builds and maintains a strong relationship with their subject matter expert, other internal marketing di...