Job Description
Job Title: Team Lead - Influencer Strategist
Experience: 4-7 Years
Location: Mumbai (Work from Office)
About the Role
We're looking for a strategic thinker and execution-driven Team Lead - Influencer Marketing who can lead end-to-end influencer campaigns while managing a team. This role requires a strong understanding of digital culture, creator ecosystems, and performance-driven storytelling.
Key Responsibilities
1. Strategy & Planning
- Lead influencer marketing strategies across brands and industries
- Build data-backed campaign plans aligned with brand objectives (awareness, engagement, conversions)
- Identify the right mix of creators (macro, micro, nano) based on campaign goals
- Stay ahead of trends, platform updates, and creator economy shifts
2. Campaign Management