Job Description
Job Description
Role Summary
This role is responsible for leading and scaling our clients influencer marketing program, combining hands-on campaign execution with strategic oversight. The Influencer Marketing Lead will manage agency and creator partnerships, drive high-impact campaigns, and continuously refine the program using performance insights and cultural trends to increase brand relevance, trust, and customer engagement.
Day-to-Day Responsibilities
• Own and execute our clients influencer/creator marketing program across organic and paid channels
• Serve as the primary point of contact for influencer marketing agency partners
• Develop detailed campaign briefs in collaboration with the Director of Content Marketing and internal stakeholders
• Manage campaigns end-to-end (briefing → creator selection → content development → launch → wrap-up)
• Review and provide feedback on creator concepts and deliverables to ensure alignment with brand and campaign goals...
Role Summary
This role is responsible for leading and scaling our clients influencer marketing program, combining hands-on campaign execution with strategic oversight. The Influencer Marketing Lead will manage agency and creator partnerships, drive high-impact campaigns, and continuously refine the program using performance insights and cultural trends to increase brand relevance, trust, and customer engagement.
Day-to-Day Responsibilities
• Own and execute our clients influencer/creator marketing program across organic and paid channels
• Serve as the primary point of contact for influencer marketing agency partners
• Develop detailed campaign briefs in collaboration with the Director of Content Marketing and internal stakeholders
• Manage campaigns end-to-end (briefing → creator selection → content development → launch → wrap-up)
• Review and provide feedback on creator concepts and deliverables to ensure alignment with brand and campaign goals...