Job Description
About the Role
As an Influencer Marketing Specialist / Account Executive at SAMY, you will play a key role in leading influencer‑driven campaigns from strategy to execution. You will transform brand briefs into impactful influencer activations, ensuring cultural relevance, creative excellence, and measurable performance.
Responsibilities
- Translate client briefs into high‑level influencer marketing strategies and creative campaign proposals; collaborate with strategy, creative, and account teams to define campaign objectives, KPIs, and storytelling angles; ensure influencer activations align with brand positioning and audience insights.
- Identify, evaluate, and select relevant influencer profiles across platforms (Instagram, TikTok, YouTube, and emerging channels); build and manage influencer shortlists; develop detailed content calendars and oversee content production to ensure consistency, quality, and compliance.
- Monitor dail...