Job Description
On-site - Pasig 1-3 Yrs Exp Bachelor Full-time
Job Description
- Research, identify, and evaluate potential KOLs/influencers whose audience, image, and expertise align with the brand's target market and goals.
- Maintain and expand a network of KOLs across relevant platforms (Instagram, TikTok, YouTube, specific industry forums).
- Build, nurture, and maintain strong, long-term relationships with KOLs and their agencies.
- Serve as the main point of contact for all KOL-related communications.
- Develop and execute end-to-end KOL marketing campaigns from ideation to launch.
- Collaborate with internal teams (Marketing, PR, Product) to align KOL content with overall marketing strategies and product launches.
- Develop detailed content briefs and manage timelines to ensure deliverables are met.
- Negotiate fair compensation, deliverables, and contract terms with KOLs or their representatives.
- Man...