Job Description
The Role
We are seeking a creative and relationship-driven Influencer Relations Specialist with a passion for digital storytelling to drive Kobo’s brand presenceand ethos. This key role reports to the Senior Manager, social media, and will be responsible for developing and executing a robust influencer strategythat deeply resonates with the bookish communities online. The Specialist will own the end-to-end influencer program lifecycle, from sourcing and contracting to coordinating with content creators and agencies. This is an exciting opportunity to cultivate authentic partnerships, provide data-driven recommendations, and significantly contribute to Kobo's brand growth and influence among avid readers.
Roles and Responsibilities
Strategy & Planning
Assist in developing a comprehensive influencer strategy especially focused on the North American market that aligns directly with the overarching social media and brand marketing goals.