Job Description
Responsibilities
Innovation & Technical Marketing (ITM)
- Agile management of the front-end innovation process (idea generation, screening, portfolio management) to achieve proof-of-concept.
- Lead Basket of Ideas (BoI) / Voice of Customers (VoC) or any other future programs together with Innovation Management & Partnership team ensuring the development funnel is always rich with strong and market worthy ideas.
- Ensure sufficient evaluation of ideas in terms of technical / market analysis, competitive benchmarking, next best alternative, potential benefit for Omya, etc.
- Define technical value propositions and create compelling technical marketing content (presentations, white papers, case studies, etc.).
- Develop value propositions and marketing strategies to support product launches.
- Support training programs for Sales/Marketing teams on product technical features, advantages and benefits that are well e...