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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.
Job Description
Responsibilities
- Insights & Intelligence Development
- Analyze GCash platform data to identify campaign performance patterns, audience behaviors, and emerging category opportunities.
- Integrate external market intelligence (e.g., Nielsen, Kantar, industry reports) to contextualize platform insights within broader market and consumer trends.
- Develop structured insight reports that translate data into clear narratives and strategic recommendations for internal teams.
- Case Studies & Benchmarking
- Develop compelling case studies from advertiser campaigns that highlight learnings, performance benchmarks, and platform capabilities.
- Create category benchmarks and insight frameworks that demonstrate how brands can maximize impact on the GCash ecosystem.
- Build standardized templates and reporting structures to ensure insights are consistently captured and communicated.