Job Description
Job Purpose/Overview:
- Lead Royal Canin PH Brand Communication, Marketing Activation and Content Strategy across relevant, online and offline vectors.
- Responsible for driving and leading brand activation and communication strategies and activities to build the Royal Canin brand to Filipino Pet Owners.
- Support and collaborate with internal RC PH Demand Teams to support initiatives to drive RC Brand Equity.
Key Responsibilities:
Insight to Strategy to Execution
- Analyze consumer behavior, pet ownership trends, category dynamics, and competitive activity, and internal data to identify growth opportunities and communication gaps.
- Translate insights into integrated marketing and communication strategies aligned with annual business objectives and brand priorities.
- Develop strategic campaign frameworks and develop localized communication strategies that balance global brand st...