Job Description
Who you are
Data-driven marketing leadership:
- You have extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making.
- You demonstrate strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes.
- You are comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation.
Demand generation expertise:
- You have experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth.
- You understand best practice across the full demand generation lifecycle, including audience segmentation, messaging, lead capture, lead nurtur...