Job Description
The position
To create a buzz around BookTrust in the media, positioning us as the go-to organisation for anything involving children’s reading. Alongside, delivering high quality media coverage that delivers BookTrust’s key messages, and builds our profile in the most positive way possible.
Main Responsibilities include:
To support the Head of Communications & Campaigns in creating and delivering BookTrust’s media strategy To develop, deliver and evaluate media plans for all BookTrust campaigns, parent-facing programmes and prizes Targeted story generation Expertise of media; both publications and individual journalists To generate creative hooks and campaign ideas which help to ensure high quality coverage for BookTrust and its key stakeholders To review key media and identify possible hooks or conversations that BookTrust could be part of Propose ideas and putt together comme...