Job Description
Join FairPrice Group (FPG) as a Performance Marketing Intern and accelerate your career in data-driven marketing. You'll gain hands-on planning, setup, and optimization of campaigns across multiple channels (Facebook, Google, TikTok, Yahoo, Programmatic) for the different business units in FairPrice. A regular day-to-day will include creating and analyzing different paid campaigns, testing different creative formats, and optimizing campaigns to achieve the goals for the business units.
Key Responsibilities:
- Support the performance marketing team in the planning, setup, and deployment of digital campaigns (Facebook, Google, TikTok, The Trade Desk).
- Monitor and optimize campaign performance against key metrics, recommending A/B tests for copy, creative, and targeting.
- Analyze campaign data to provide meaningful insights and performance observations.
- Liaise with internal and external stakeholders to ensure successful ...