Job Description
Junior Brand Manager - Edelweiss & Guinness
Function: Commerce
The role of Junior Brand Manager is to support the development and execution of brand strategies to drive growth, market share, and brand equity. At the same time, work closely with cross-functional teams to bring campaigns and innovations to life.
Key Responsibilities
1) Brand & Campaign Execution
- Execute integrated marketing campaigns (ATL, BTL, digital, on-ground).
- Support the delivery of annual brand plans and key activations.
- Ensure strong in-market execution and ROI optimisation.
- Analyse market trends, competitor activity, and consumer behaviour.
- Translate insights into actionable recommendations for campaigns and innovation.
3) Cross-functional Collaboration
- Work closely with Sales, Trade Marketing, Finance, and Supply Chain.
- Coordinate with creative, me...