Job Description
ROLE OVERVIEW:
The Jr. Brand Manager will play a role in shaping and executing the brand strategy to drive growth in new revenue streams for Smart Prepaid , accelerate data consumption, enhance omnichannel consumer engagement, and maintain strong brand health. He/She will collaborate with cross-functional teams to bring to life products, campaigns, and programs that resonate with the market, ensuring the brand remains relevant and top-of-mind.
RESPONSIBILITIES
- Develop strategies to grow revenues of Smart Prepaid in different sales channels
- Create dynamic campaigns for products or promos that deliver meaningful solutions to enhance consumers' lives.
- Develop digital-first campaigns to enhance brand perception, boost revenues, and deepen consumer engagement.
- Define and shape the strategy for go-to-market plans by leveraging user insights, market data, competitive research, and a deep understanding of nation...