Job Description
The Junior CRM Specialist supports new user acquisition and activation by executing onboarding and early-lifecycle CRM campaigns. This role focuses on increasing first booking conversion and accelerating the journey from install to repeat usage through well-timed and well-executed CRM communications.
The role is execution-heavy and ideal for a detail-oriented marketer who wants to build a strong foundation in CRM, lifecycle marketing, and analytics.
Key Responsibilities
New User Onboarding & Activation
- Execute CRM journeys guiding users from:
- App install to first booking
- First booking to second booking
- Deploy onboarding campaigns that educate users on app USPs, pricing, and key features
- Support first-ride incentive and welcome offer execution
CRM Campaign Execution
- Build, QA, and launch CRM campaigns across push notifications, in-app messages, and other available channels
- ...