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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.
Job Description
RESPONSIBILITIES
Campaign Strategy, Execution & Optimization
- Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
- Leverage data analytics & attribution tools such as Appsflyer, Mixpanel, and Looker to track full funnel campaign performance and analyze key metrics (CPA, ROAS, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
- Support A/B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
- Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.
Cross-Functional Stakeholder Engagement
- Coordinate with internal teams to manage creative timelines and ensure timely delivery for campaign launches.
- Collaborate closely with content and design teams to de...