Job Description
RESPONSIBILITIES: Campaign Strategy, Execution & Optimization Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
Leverage data analytics & attribution tools such as Appsflyer, Mixpanel, and Looker to track full funnel campaign performance and analyze key metrics (CPA, ROAS, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
Support A/B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.
Cross-Functional Stakeholder Engagement Coordinate with internal teams to manage creative timelines and ensure timely delivery for campaign launches.
Collaborate closely with content and design teams to develop and optimize ad visuals and ad copy ...