Job Description
We are looking for a Brand & Content Lead -someone who can lead brand narrative across customers, partners, and the Shopify ecosystem. Build a modern, community-led brand that wins in 2026—not through traditional marketing playbooks, but through how brands actually break through today.
● Short-form video first: TikTok, Reels, YouTube Shorts, LinkedIn—educational, entertaining, scroll-stopping
● Community-led growth: Turn power users into advocates, build where customers already are
● Narrative over features: Position the company within bigger market shifts, make our strategy part of our identity
● Distribution-native content: Create for algorithms and shareability, not just quality
● Authenticity & transparency: Share the real story—our strategy, wins, learnings
● Influencer & creator partnerships: Identify and activate micro-influencers and creators in the Shopify/ecommerce space who can authentically promote the company
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