Job Description
Experience: 6 to 8Years
Location : Chennai
Responsibilities:
- Perform in-depth research to identify and prioritize potential customer segments based on business goals and market trends.
- Develop and refine Ideal Customer Profiles (ICP) to guide outreach strategies.
- Plan, implement, and optimize multi-channel campaigns (email, social media, digital ads) to generate high-quality leads.
- Nurture and engage leads until they meet specific criteria to be handed over to the sales team.
- Ensure clean, organized lead data for smooth handoff to sales and follow-up actions.
- Work closely with sales and marketing to align on lead quality, messaging, and goals for better conversion outcomes.
- Ensure content aligns with target audience needs and supports lead nurturing.
- Track and report on key lead generation metrics, such ...