Job Description
The Data Quality Analyst is responsible for supporting the sales development function by ensuring the accuracy, completeness, and consistency of CRM data. The role involves cleansing and enriching prospect and account information, performing online research, and conducting profiling or verification calls as needed.
Job Description
- Clean, update, and enrich CRM data to ensure accuracy, consistency, and completeness.
- Standardize data formats (e.g., phone numbers, addresses, company names) across CRM records.
- Research and fill missing data points such as contacts, job titles, and company details using verified online sources.
- Verify whether existing accounts in CRM are active and identify duplicates or invalid records.
- Add new leads or prospect accounts sourced from online research or other validated channels.
- Maintain and update Salesforce and related spreadsheets for data cleaning and reporting.
- Co...