Job Description
Key Responsibilities: Campaign Management & CRM Execution: Drive repeat sales and member retention through First Citizen Club loyalty initiatives. Segment customer cohorts using shopping behavior and analytics to run targeted, high-impact campaigns. Own end-to-end execution of loyalty campaigns – briefing, creative coordination, deployment, and performance tracking. Collaborate with creative and CRM agencies to deliver campaigns across WhatsApp, RCS, and other modern platforms. Create and analyze campaign reports, MIS, and dashboards to identify areas of improvement and optimize effectiveness. Stakeholder Management & Program Monetization: Act as a program evangelist across the organization, promoting the value and impact of First Citizen to internal teams and external partners. Collaborate closely with cross-functional stakeholders—merchandising, store operations, marketing, digital, and customer service—to ensure consistent program delivery and advocacy. Identify monetization opportu...