Job Description
Key Responsibilities:
Campaign Management & CRM Execution:
- Drive repeat sales and member retention through First Citizen Club loyalty initiatives.
- Segment customer cohorts using shopping behavior and analytics to run targeted, high-impact campaigns.
- Own end-to-end execution of loyalty campaigns – briefing, creative coordination, deployment, and performance tracking.
- Collaborate with creative and CRM agencies to deliver campaigns across WhatsApp, RCS, and other modern platforms.
- Create and analyze campaign reports, MIS, and dashboards to identify areas of improvement and optimize effectiveness.
Stakeholder Management & Program Monetization:
- Act as a program evangelist across the organization, promoting the value and impact of First Citizen to internal teams and external partners.
- Collaborate closely with cross-functional stakeholders—merchandising, store opera...