Job Description
Job Responsibilities
- Loyalty - Steer and manage the strategic and operational functions of the PLC VIP Program. Lead the optimisation of campaigns in order to maximize acquisition of new VIP customers and retention of existing customers.
- Partnerships (as an extension of Loyalty) - Engage and maintain collaborations with partners (subsidiaries, shopping malls and potential partners) to enhance our customers’ experience with PLC and to place PLC at the top of the minds of the pets community.
- Events (as extension of CRM) - Participate in pets related events, ensure these events are operated smoothly and event objectives are met.
- Public Relations - Work with PR agency to ensure appropriate response to customer feedback on social channels & forums as well as press queries
- CSR - Facilitate requests for donations and support from various communities, and ensure Pet Lovers Foundation funds are properly managed and maintained.