Job Description
Overview
The Manager - Analytics will drive the growth of econometric marketing studies (Marketing Mix Modelling) with clients while also innovating and developing the agency offering in this regard. This will involve managing client relationships from initial project pitching, to regular updates during the project, as well as final presentation creation and delivery. On an internal level, it includes being involved with project execution and managing resources who are working on the project to ensure timely deliverables. They will also be responsible for keeping up to date with market trends in the space and ensuring that the product is continuously being evolved and incorporating local and global innovations to remain competitive in the industry.
Responsibilities
Technical & Product
- Comfortable using econometric software (StrataQED, MassTer, SAS, etc.)
- Comfortable programming multiple linear regression models in a language of choi...