Job Description
Overview Media starts with the audience. Audience Design sits at the intersection of Strategy, Data, and Technology—driving growth through scalable, data‑led solutions powered by Lotame and Epsilon Identity across Publicis Groupe.
The Audience Strategy Manager operates at the center of Planning and Activation, partnering closely with media planners, activation specialists (programmatic and social), data and analytics teams, and product/identity experts (Publicis ID, Lotame, Epsilon). They also collaborate directly with internal agency stakeholders and clients to translate business objectives into actionable audience strategies.
This role leverages data and analytics to identify growth opportunities through net‑new audience segments and data‑driven tactics aligned to client briefs. Responsibilities include developing and presenting best‑in‑class audience solutions and ensuring activation and reporting accurately reflect the audience strategy and performance narrative i...
The Audience Strategy Manager operates at the center of Planning and Activation, partnering closely with media planners, activation specialists (programmatic and social), data and analytics teams, and product/identity experts (Publicis ID, Lotame, Epsilon). They also collaborate directly with internal agency stakeholders and clients to translate business objectives into actionable audience strategies.
This role leverages data and analytics to identify growth opportunities through net‑new audience segments and data‑driven tactics aligned to client briefs. Responsibilities include developing and presenting best‑in‑class audience solutions and ensuring activation and reporting accurately reflect the audience strategy and performance narrative i...