Job Description
Description
Summary:As CCTM brand manager and project lead for Coke with Meal (CWM) & No Sugar (CCNS) platforms.
Meal is CCTM biggest occasion in terms of absolute size and market position. CWM is industry level ritual building platform and pioneer, we need enhance CCTM SPK No.1 position and quickly expand business opportunity to adjacent categories in meal occasion.
CCNS is No.1 no-sugar SPK brand, high scale, high double digit GR%, over 3X leadership ratio compared to key competitor. Our ambition for CCNS is DOUBLE the business and act as growth engine for total CCTM & SPK category.
Your focus and key responsibilities will be on
1. Leading brand plan development & execution for CWM & CCNS, to build brand equity, accelerate business growth
2. For CWM, it’s a full year always-on platform: